Groupon Marketing Plan - 4784 Words

Groupon Marketing Plan Table of Contents I. Executive Summary II. Market Summary III. SWOT Analysis IV. Competition V. Product (Service) Offering VI. Keys to Success VII. Critical issues VIII. Mission IX. Marketing Objectives X. Financial Objectives XI. Target markets XII. Positioning XIII. Strategies XIV. Marketing Mix XV. Marketing Research XVI. Implementation XVII. Marketing Organization XVIII. Contingency Planning XIX. Conclusion Executive Summary Groupon, Incorporated (Groupon) is a national e-commerce marketplace that connects local merchants to local consumers by offering goods and/or services at a discount. Each day Groupon e-mails its subscribers discounted offers for goods and services that are targeted by†¦show more content†¦previous $5.3 billion offer from Google) Extension partners Growth of e-commerce (Online shopping advertising) Newspaper advertising Market goes as far as new products and services Partnership with social networks More companies will participate resulting in becoming business partners Strong competition and new players such as Google Many small, imitator sites Industry leading position - needs to stay on top Technology barrier Economic slowdown Side-effects of aggressive expansion including managerial problems Strengths It is hard to imagine talking about operating or using businesses without online services these days, as online shopping has caught attention of, and is used by so many customers. Because of the increased use of online shopping, Groupon has been able to enter and dominate an area that has the potential for great expansion. Groupon online discount coupon service provides opportunities for users to receive significant discounts on goods and services and has already established itself in many bigShow MoreRelatedMarketing Plan For Groupon : Marketing Strategy2551 Words   |  11 Pages Marketing Plan For Groupon Mehmet Ozkara Irmak Tuncer Serra Tankut Mehmet Burak Sezer Meltem Merve Aydin Marketing Strategy Ted Clark SUNY – New Paltz 22/06/15 MARKETING PLAN FOR GROUPON 1. Executive Summary Groupon is a deal based business that brings customers discounted deals from the businesses. As a result of massive success and the growing competition, the business is faced with the option of either selling to Google or developing an effective marketing strategy for continuing its ownRead MoreGroupon s Marketing Plan For The World s Commerce Operating System2147 Words   |  9 PagesGroupon has made it’s mark in the retail world and in order to continuously do this in a successful matter the company should follow a specific marketing plan which will aid in advertising their products and services. Mission Statement- Groupon s mission is to become the world s commerce operating system. By connecting buyers and sellers through price and discovery, they have the opportunity to become one of the world s essential companies, a daily habit for our customers and merchant partnersRead MoreMarketing Options For Restaurants And Luxury Retailers For The Shopping Field Of Coupon Selling Companies1325 Words   |  6 PagesGiltCity Review GiltCity targets upscale restaurants and luxury retailers for daily deals and other incentives, which distinguishes the company from the crowded field of coupon-selling companies. Although this marketing option is only available in limited cities in the United States, fine dining restaurants can reach targeted customers who earn more than $100,000 annually. GiltCity incentives aren t always financial but often include perks like backstage access to concerts and entertainment venuesRead MoreGroupon Marketing Essay3349 Words   |  14 PagesGroupon Groupon Marketing Plan Groupon Swipe Card Table Of Contents 1.0 Executive Summary 2.0 Situational Analysis a. Politics b. Laws and Regulations c. Media Environment d. Social and Cultural Forces 2.1 Market summary 2.2 SWOT Analysis 2.3 Competition 2.4 Product Offering 2.5 Keys to Success 2.6 Critical Issues 3.0 Market Strategy 3.1 Mission 3.2 Marketing Objectives 3.3 Financial Objectives 3.4 Target Markets 3.5 Positioning 3.6 Strategies Read MoreEssay Pacific Coffee Marketing Plan1188 Words   |  5 Pagesevery customer. It is because everyone will buy food and drinks. It is a reasonable price for public. This plan will practice around one to two months. We would like to find out how many people will buy the set. This plan will make Pacific Coffee Company increase one million incomes. It can help the company include other new things for the customers. 7. Marketing strategy As the marketing strategy of Pacific Coffee is the management of a major bright spot. And they have many strategies that worthRead MoreMkt 500 - Assignment #42702 Words   |  11 Pages      Move N Store Inc. Priya Prasad Strayer University                     Dr. Deborah Hill MKT 500 – Marketing Management May 29, 2011 Mission Statement:  Pack and exhale - Offer peace of mind to customers  by providing  most efficient and reliable moving and storage services available. We strive to exceed customer’s expectations by building relationships between  you and our team to consistently meet your needs. 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Consumer buying behavior, defined as... â€Å"The buying behavior of final consumers, individual and households who buy goods and services for personal†.Groupon consumers mainly responses to: - Brand selection: the advertisements, messages andRead MoreGroupon : The Fastest Growing Company Ever Essay1341 Words   |  6 PagesCURRENT SITUATION Groupon was founded in 2008 by CEO Andrew Mason; Groupon is the market leader in the daily deal industry. The company has shown remarkable growth since 2009, now with over 150 million subscribers worldwide and 1.6 billion dollars of profits in 2011 (Slade, Hawkins Teng). Groupon grew at an extraordinary rate, after six months the company was estimated to be worth more than one billion US dollars. As at 2010, Groupon had over 35 million registered users, 150 markets in North AmericaRead MoreGroupon1219 Words   |  5 PagesCase Analysis Groupon Groupon is an internet website company focused on generating revenue by utilizing relationships with merchants to provide consumers with discounts on select items. The goal of the discounted vouchers is to drive additional consumer store traffic and generate revenue for merchants which are shared with Groupon via a predetermined contractual percentage. Groupon generates visibility and exposure with email and social networking to increase consumer spending at specific merchants